Brightline PR doubled media output without hiring
Technology PR · 12-person agency · Engaged for 14 months
Great clients, buried account managers
Brightline's account managers were spending nearly half their week on media-list building, coverage tracking, and monthly reports — work that mattered, but kept them from pitching and strategy. Hiring a junior felt slow and expensive for work that came in waves.
A research pod behind every account
We placed two dedicated assistants with Brightline: one owning media research and list-building, the other owning coverage tracking and client reporting. Both trained on the agency's tools in kick-start week and supervised by an Orbitaide team lead.
List Engine
Fresh, verified media lists per campaign — beat, outlet, and contact checked.
Coverage Radar
Daily monitoring with clips logged, linked, and summarized for clients.
Report Factory
Monthly reports assembled to the agency's template, on time.
Pitch Support
Research packets and follow-up tracking behind every outreach wave.
Twice the coverage, same headcount
Within two quarters, account managers had reclaimed roughly 15 hours a week each. Pitch volume doubled, reports went out early, and the agency took on three new retainers without hiring.
Media Coverage Per Quarter
Measured across comparable client rosters before and after the engagement.
Running an agency on overloaded account managers?
See what a research pod could do for your team — starting with a free consultation.