How Pipeline & Co. streamlined sales and operations

B2B sales agency · 10-person team · Engaged for 1 year

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The Challenge

A pipeline nobody trusted

Pipeline & Co.'s closers lived for calls — and hated the CRM. Records went stale, proposals took days, and follow-ups slipped. Forecasts were guesswork, and marketing had no clean data to work with.

Sales team working through follow-ups and pipeline tasks
The Approach

Assistants behind every closer

Two Orbitaide assistants embedded with the sales team: one keeping the CRM immaculate, the other building proposals and running follow-up sequences — so closers only ever had to sell.

1

CRM Hygiene

Every call logged, staged, and dated — pipeline you can finally trust.

2

Proposal Desk

Branded proposals out within 24 hours of the discovery call.

3

Follow-up Engine

Sequences tracked and nudged until every thread closes or converts.

4

Forecast Fridays

A clean weekly snapshot for leadership — no spreadsheet archaeology.

The Outcome

Closers closing, pipeline purring

Proposal turnaround dropped from days to under 24 hours. Follow-up coverage hit near-total, and forecasts finally matched reality — giving leadership the confidence to hire two more closers.

24 hr

Proposal Turnaround

From discovery call to branded proposal in the prospect's inbox.

Clean organized desk reflecting a tidy sales pipeline

Your closers should only close.

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